Digital Transformation Strategies: A Comparative Study of Indian and Scandinavian Companies

Abstract

In the rapidly evolving landscape of global business, digital transformation has emerged as a critical imperative for organizations seeking to stay competitive and relevant. This comparative study explores the digital transformation strategies employed by companies in two distinct regions, India and Scandinavia. The investigation aims to identify similarities, differences, and key success factors in the adoption and implementation of digital transformation initiatives within these diverse business environments. The study employs a mixed-methods approach, combining qualitative and quantitative analyses. Through in-depth interviews, surveys, and case studies, data is collected from a diverse sample of companies across various industries in both India and Scandinavia. The research focuses on several key dimensions, including technological infrastructure, organizational culture, leadership involvement, customer-centric approaches, and regulatory influences. Initial findings suggest that while both Indian and Scandinavian companies recognize the importance of digital transformation, their approaches and priorities exhibit nuanced variations.