Corporate Social Responsibility Practices in India and Europe: A Managerial Perspective

Abstract

This research paper delves into the managerial perspective on Corporate Social Responsibility (CSR) practices in both India and Europe, exploring the similarities, differences, and evolving trends in the context of responsible business conduct. As businesses worldwide increasingly recognize the importance of integrating social and environmental concerns into their operations, understanding how managers perceive and implement CSR becomes crucial for fostering sustainable business practices. The study employs a comparative analysis, drawing insights from managerial experiences in India and Europe, two regions with distinct socio-economic landscapes and cultural contexts. Through interviews, surveys, and case studies, the research aims to uncover the strategies, challenges, and motivations that shape CSR initiatives from a managerial standpoint. Key focal points include the identification of common CSR practices embraced by managers in both regions, the impact of cultural nuances on CSR strategies, and the role of governmental regulations and stakeholder expectations in shaping managerial decisions. Additionally, the study investigates the extent to which managers view CSR as a strategic tool for business growth and reputation enhancement.